Rolf Hässig, managing director at RH Reifen Service AG, Switzerland

Good shoes are the be-all and end-all. If you're on your feet all day, you need good shoes. I've never scrimped in that way. I've always bought something good.

Pascal Wieser, CEO of Vögele Reisen AG, Switzerland

At a shopping fair, if I walk long distances through the aisles or have to stand a lot, I say to myself with increasing frequency that comfort is much more important to me. They don't look bad. The kyBoot has been developed since the first generation. What's very important to me is to feel good and stay healthy.

Werner Keusen sells specialist Italian food, Switzerland

I can’t think of anything about these shoes that could be improved. If they were taken away from me, I would quit. They are so important. I feel happy every time I put them on and walk in them. They just work, almost of their own accord. I don’t have to exert myself when I walk in them. I don’t have to concentrate to walk five or six kilometres in them. I can walk with complete freedom. The shoes relax my whole body, which enables me to enjoy life! They are a lifeline. As you get older, you start to value this sort of thing.